Associate Manager, PR, Communications & Partnerships

Assoc. Mgr. PR, Communications & Partnerships

Global Marketing  ·  Reports to the Global Head of Marketing  ·  Manager level

ROLE PURPOSE

The Assoc. Mgr. PR, Communications & Partnerships owns O&M's global PR, communications, talent and partnership activity — the relationships and stories that carry Original & Mineral beyond our salons and into culture. The role manages the end-to-end relationship and programming with our global PR agencies and partners, while proactively finding the opportunities that build brand awareness, cultural relevance and genuine engagement with the people who love what we make.

This is a connector's role. It sits at the centre of PR, Social, Digital, E-commerce and the broader Marketing team, making sure every partnership and talent relationship translates into compelling, usable content across earned, owned and paid channels — and that the warmth and integrity of the O&M brand is felt in every interaction, from a first gifting note to a global campaign launch.

You will be trusted to manage agencies, talent and senior stakeholders across markets, moving comfortably between strategic planning and hands-on execution. You will bring an eye for culture, a head for commercial outcomes and the relationship instincts to make people want to work with O&M again and again.

ROLE SNAPSHOT

Location

O&M Head Office, Redfern, Sydney (hybrid), with periodic domestic and international travel for events, shoots and partner activations

Key collaborators

Social team, Digital and E-commerce, Education, Talent & Events Manager, Brand and Content team, Commercial Strategy & Planning, Global PR agencies, international distributors, CØR.creator ambassadors, KOLs and media

KEY RESPONSIBILITIES

• Global PR & Agency Management
• Manage the day-to-day relationship with O&M's global PR agencies and partners, ensuring teams are informed, supported and aligned to global brand and campaign priorities.
• Develop clear briefs, timelines and deliverables for PR initiatives — launches, campaigns, founder and ambassador storytelling — and proactively follow through on execution.
• Maintain consistent communication across internal and external stakeholders, ensuring partners have the information, assets and support they need to succeed.
• Identify opportunities for proactive storytelling, product placement, events, partnerships and talent engagement across our key markets.
• Aggregate global PR activity, outcomes and key learnings into clear, regular reporting for the Senior Leadership Team.
• KOL, Talent & Relationship Management
• Build and maintain a global database of KOLs, creators, tastemakers, media contacts and potential brand partners.
• Develop authentic, long-term relationships with relevant talent and partners — people who share O&M's values and can speak about the brand with genuine conviction.
• Proactively identify emerging talent, cultural moments and potential collaborations that align with O&M's brand values and strategic priorities.
• Manage gifting, seeding, outreach, relationship communications and partnership follow-up, ensuring every touchpoint feels considered and distinctly O&M.
• Ensure talent and partnership activity is tracked, measurable and connected to broader marketing objectives.
• Work alongside the Education, Talent & Events Manager so that CØR.creator ambassador activity and wider talent and PR activity complement, rather than duplicate, one another.

Partnerships & Content

• Work cross-functionally to ensure partnerships support campaign objectives and agreed deliverables from the outset.
• Partner closely with the Social team to identify opportunities for partners and talent to create high-quality, usable UGC and social-first content.
• Collaborate with the Digital and E-commerce teams to develop partnership and creator content that can be effectively leveraged across paid media and commercial channels.
• Ensure content usage rights, permissions and deliverables are agreed and documented as part of partnership planning.
• Seek out new partnership opportunities — brands, creatives, events and communities — that build awareness, credibility, community and cultural relevance for O&M.
• Communications
• Support the development and distribution of clear, consistent brand communications across internal and external audiences.
• Maintain communication rhythms — partner updates, launch calendars, asset drops — that keep agencies, partners and talent connected to O&M's launches, campaigns and broader brand initiatives.
• Ensure messaging remains aligned with O&M's global brand positioning, tone of voice and values in every market.
• Draft and review press materials, partner communications and key messaging in collaboration with the Brand and Content team.

Social & Brand Content

• Consistently develop social-first content supporting O&M brand initiatives, launches, partnerships and PR activity.
• Work within the strategic and creative direction established by the Social team and agency partners.
• Identify opportunities to capture and repurpose PR, partnership and talent activity into engaging brand content across owned channels.
• Support real-time and reactive content opportunities where appropriate, with sound judgement on what is right for the brand.
• Measurement & Reporting
• Maintain clear visibility of PR, partnership, talent and communications initiatives globally.
• Establish and track relevant KPIs across earned media, partnerships, talent engagement and content performance.
• Aggregate activity, results, opportunities and learnings into regular reporting for the Global Head of Marketing and Senior Leadership Team.
• Use performance insights to continuously refine future PR and partnership activity and inform where the brand invests its time and budget.
• Manage PR, gifting and partnership budgets responsibly, with accurate tracking and forecasting.

KEY RELATIONSHIPS

Internal

Global Head of Marketing; Social team; Digital and E-commerce; Education, Talent & Events Manager; Brand and Content team; Commercial Strategy & Planning; Sales and Education; Founder and Senior Leadership Team

External

Global PR agencies and partners; KOLs, creators and tastemakers; media and editors; brand and cultural partners; CØR.creator ambassadors; international distributors and their local PR resources; photographers, videographers and production partners

EXPERIENCE & QUALIFICATIONS

• 5+ years' experience in PR, communications, influencer/KOL management, partnerships or brand marketing, ideally within beauty, haircare, fashion, lifestyle or other premium consumer brands.
• Demonstrated experience managing PR agencies and external partners, including briefing, programming and performance management.
• A track record of building and maintaining talent, creator and media relationships that have delivered measurable brand outcomes.
• Hands-on experience developing partnership and creator content for social, paid and commercial channels, including negotiating usage rights and deliverables.
• Experience reporting on earned media and partnership performance to senior stakeholders.
• Tertiary qualification in Communications, PR, Marketing or a related field is preferred; equivalent experience is warmly welcomed.
• Experience working across multiple international markets and with distributor or partner networks is highly regarded.

SKILLS & CAPABILITIES

• Highly relationship-driven — a natural connector who builds trust quickly and maintains it over the long term.
• Culturally aware, with genuine curiosity about beauty, fashion, creativity and the communities that shape them.
• Commercially minded, able to connect brand storytelling to awareness, engagement and revenue outcomes.
• Comfortable moving between strategic planning and hands-on execution, often within the same day.
• An excellent communicator — clear, warm and persuasive in writing and in person, with the confidence to manage agencies, talent and senior stakeholders globally.
• Strong organisational skills: able to juggle multiple partners, timelines and deliverables without letting details slip.
• Social-first content sensibility and an understanding of how earned, owned and paid channels work together.
• Data-literate and outcome-focused — comfortable setting KPIs, reading performance and turning insight into action.
• Discretion, sound judgement and a calm approach to reactive moments.
• Proficiency with PR and influencer management tools, social platforms, Microsoft 365 and collaborative planning tools.

MEASURES OF SUCCESS

• Global PR agencies and partners consistently briefed, supported and delivering against agreed programmes and priorities.
• Growth in quality earned media coverage, share of voice and brand sentiment across key markets.
• An active, well-maintained global database of KOLs, creators, media and partners, with a healthy pipeline of new relationships and collaborations.
• Partnership and talent activity delivering usable, rights-cleared content that is visibly deployed across Social, Digital, E-commerce and paid channels.
• New partnerships secured that demonstrably build awareness, credibility, community and cultural relevance for O&M.
• Clear, consistent communication rhythms in place with agencies, partners and talent, with messaging aligned to O&M's global positioning.
• Timely, insight-led reporting to the Global Head of Marketing and Senior Leadership Team, with learnings actively shaping future activity.
• Budgets managed accurately and within agreed parameters.